Verbalize Yourself Se Habla Español The NaCo Mode

T-shirts are becoming a known self-statement mechanism for the youth today. Mexico is no peculiarity as T-shirts saying "Se habla español" (in spoken Spanish) has been chosen by the rich and the not-so-rich alike. This is a big start in a country where "Fresas", Mexican fashion police, indicates who is in and who is not. Just this past Grammy Awards, a Mexican musician named Juanes sported the same shirt when he was not sanctioned to speak in Spanish during his speech for obtaining an Award.

All the commendation goes to the designers of NaCo, a t-shirt company who popularized the aforementioned shirt. According to them, Naco or naco is the conformation of "chido" or conviction. This year, it is set to erect 30 stores which are in Mexico alone, and it has started a website (www.usanaco.com) to incite their designs to American consumers.

Edoardo Chavarin and Fernando Garcia insists the importance of Mexican individuality in their designs as well as perception through humor and gags. Usually, designs that generate discussion and not ridicule are what it hopes to carry, something which has definitely attracted individuals from all walks of life.